What's informing Komosion's thinking?

Here are five facts or insights which illustrate what's informing Komosion's thinking:

1. The head of Australia’s largest media agency, Harold Mitchell, described the growth of online as “phenomenal” with its share of total ad spend reaching 25% by 2013. "It took TV 25 years to get to around 20%-plus of all ad dollars, but what happened with the Internet was amazing, because at the end of 2008 it was at 14% and by the end of this year it will be over 20% (of total spend)." (March 23, 2010, B&T)

2. Budget airline Jetstar has revealed it is shifting up to 40% of its marketing budget to social media and online in the next financial year. (March 23, 2010, B&T)

3. Interactive marketing agency leaders excel at Innovation, Integration, and IT. They use technology as one of their foundations and prefer relationships to campaigns.

4. Data knowledge is key to strategy. Customer and other analytics provide insights to create business value

5. Digital organisations can enable and/or provide solutions tailored to specific business objectives. This can include marketing oriented solutions to increase the revenue for a specific product line or self-service solutions designed to increase profitability.