What's informing Komosion's thinking?

Here are five facts or insights which illustrate what's informing Komosion's thinking:

1. The head of Australia’s largest media agency, Harold Mitchell, described the growth of online as “phenomenal” with its share of total ad spend reaching 25% by 2013. "It took TV 25 years to get to around 20%-plus of all ad dollars, but what happened with the Internet was amazing, because at the end of 2008 it was at 14% and by the end of this year it will be over 20% (of total spend)." (March 23, 2010, B&T)

2. Budget airline Jetstar has revealed it is shifting up to 40% of its marketing budget to social media and online in the next financial year. (March 23, 2010, B&T)

3. Interactive marketing agency leaders excel at Innovation, Integration, and IT. They use technology as one of their foundations and prefer relationships to campaigns.

4. Data knowledge is key to strategy. Customer and other analytics provide insights to create business value

5. Digital organisations can enable and/or provide solutions tailored to specific business objectives. This can include marketing oriented solutions to increase the revenue for a specific product line or self-service solutions designed to increase profitability.

2010 Luxury Travel Magazine Gold List Awards

The Luxury Travel Magazine Gold List Awards were held Tuesday at the Sheraton on the Park ballroom. The winners were:

Best overseas City: Paris France

Best Australian Hotel: Palazzo Versace Gold Coast

Best Overseas Hotel: Peninsula Hong Kong

Best Australian Resort: Hayman

Best Overseas Resort: Likuliku Fiji

Best Australian Boutique Property: Jonahs Whale Beach

Best Overseas Spa Resort: Chiva Som, Thailand

Best Australian Spa: Angsana Resort and Spa QLD

Best Australian Golf Resort: Hyatt Regency Coolum

Best Overseas Golf Resort: St Andrews Links Scotland

Best Australian Ski Resort: Thredbo NSW

Best Overseas Ski Resort: Whistler Blackcomb Canada

Best Family Resort: Sea World Gold Coast QLD

Best Luxury Travel Professionals: Abercrombie &Kent

Best Luxury Cruise Line: Silversea

Best Luxury Cruise Ship: Large - Cunard QM2

Best Luxury Cruise Chip: Small - Silver Whisper

Best Business Class Airline: Qantas

Best Luxury Airport for Duty Free: Dubai

Best First Class Airline: Singapore Airlines

Best Luxury Rail Journey: Great Southern Rail Australia - the Ghan and the Indian Pacific

Best Luxury Eco Tourism: Daintree Eco Lodge & Spa QLD

Favourite Luxury Brand: Chanel

Which newly opened hotel/resort would you most like to visit?: Wolgan Valley

The winners of the awards sponsored by Bentley, Virtuoso, Preferred Hotel Group, Ethiad, Sheraton on the Park, Five Star PR, and EvoTV.